My MLM Dream Team

Telemarketing can be a daunting job, especially when attempting to do it without annoying people. You may be reaching someone in the middle of dinner or while watching a movie. There are any number of factors that will make finalizing a sale more difficult, but there are some things you can do to make yourself more appealing and less annoying.

It would nice if the dialogue you maintain with the prospect went according to the script, but that is not bloody likely to happen. Even though you are careful to ask open-ended questions, the other person will likely resist the sale right away. Though tempting, do not respond by asking them why. That little, three-letter word is quite powerful. With one simple word, you are questioning their intelligence. A person who feels as though his or her decision is being ridiculed will shut down rather quickly. You may come off as smug or arrogant, even though that is not your intention. A prospective customer who feels needled will decline your offer or hang up on you.

Another nasty telemarketing habit that will annoy people is to become excited. Even positive excitement about the product you are selling makes you sound like a game show announcer, or worse, phony. Negative excitement makes you come off as desperate. This consciously or subconsciously suggests to the prospective customer that you probably don’t sell much of your product, so it must not be of a quality that leads to high sales. And regardless of whatever message an excited voice sends, it can be grating on the nerves of the person on the other end. You are supposed to be a professional salesman, not an adolescent begging for a birthday present.

It is of course important to have a script that focuses your train of thought and conversation, but it is incredibly important to take a breath and actually listen to what the customer has to say. If you force the dialogue and talk all over them, especially if they are attempting to ask a question, they will instantly turn off. If you take a step back and allow the prospect to express concerns or ask for additional information, you make them feel important- and they are. Also, by allowing them to talk, they just might reveal needs or personal information that will better enable you to position the product.

In order to avoid annoying people while telemarketing, relax and use a soothing tone of voice. Keep an even keel and let the other person talk. If you don’t annoy them, you might just finalize a sale.

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Tags: business, marketing, sales, telemarketing, telesales