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The Power of Tribes In Your Business

Written by Author on January 12th, 2009

I’m currently devouring the new book from Seth Godin called Tribes and have come away with 5 big takeaways which I want to teach you now.

Don’t get me wrong this isn’t a book review.

I definitely recommend you spend the measly $11.99 to pick up a copy of this book and read it because it’s well worth this small investment.  Your wife and family will thank you because you’re making way more money.

You can highlight the key points which jump out at you like I have or jot down notes of those passages which resonate with you.

Going back and reviewing these periodically once a month or once every other month is the best way for the material to sink in, in a lasting fashion.

I say this because you’ve probably seen the statistics from various scientific studies which show the average reader only comprehends 40 to 50% of what is read and only retains 10% of that info after two weeks time.

This means on the 15th day after you read the book you only remember 5% of it. Those are bad odds and you want to take steps to put the odds back in your favor. “Leaders are readers” after all.

Reading in and of itself is good for your brain and overall health.  However, you’re a businessperson with specific goals and want to spend your time getting closer to those goals.

So here are my five takeaways:
 
1.  A tribe is a group of people which requires only two things: a shared interest, and a way to communicate.  The strongest tribes in the world are led by a fascinating leader who’s passionate about the belief/cause the tribe is all about and gathered for.
 
2.  Tribes had been restricted by geography but the internet opened em up wide.  Because of the Internet they are much easier to organize and can move more swiftly than at any time in history.
 
3.  Small tribes even 1/10 the size of a larger tribe often beat the big crowd because they’re more committed.
 
4.  Any person with just 1,000 true, rabid fans can be wealthy.
 
5.  Initiative/innovation is the key and most needed component in today’s world.  People love the status quo and will fight tooth and nail to maintain it.  The reason innovators are so valuable is because they’re so rare.

As a bonus, one other take away I got from the book was that leaders lead from the front and there will be many naysayers who tell you it’s impossible or that it can’t be done.

When you look at the most successful and wealthy people in our society people like Bill Gates, Warren Buffett, and Oprah Winfrey the common thread they each have is challenging the status quo and doing what everyone around them said was impossible.

Faith is the magic elixir to achieve success but only when combined with directed action.

Dream stealers will always been there to tell you it can’t be done instead of just going out and doing it themselves.

Which of these 2 tribes do you want to find yourself in?

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