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Started by a Mexican couple, Ardyss International Inc started marketing its business in full in 1990. this was developed in Mexico at the beginning but had its sector branches in Mexico and later in other states of America too. This company had basically indulged in the business of garment section and later it diversified in to cosmetic., personal care, nutrition and reshaping divisions too.

The ArdyssLife range of garments and reshaping garments were an instant success. This company developed its body magic 2 step system in which the company was successful. This product was designed in such a way that made users look fit and shape. The most premium features of this program was it give the best looks physically by reducing the waist sizes and giving u the best shape to the individuals.

With the success of this primary product, the company also started selling cosmetics and skin care products that promoted youthful looking skin. Soon, it also started selling multivitamin, nutritional and weight-loss products that contribute to overall body health. The company was known for all its specialized products but end user never had proper idea about the product and its features.

The company lacked in marketing techniques; this resulted in lack of enough product information. The key to success is not just a winning product; but also effective marketing. Ardyss lacked in this. The company followed a direct marketing strategy by avoiding the middle men and retailers so the consumer was more benefited.

Though the company had a modern approach to marketing, this was not practiced; this meant competitors who had poorer products, but better marketing practices were more successful. A product’s marketing has a lot to do with its success or failure. Ardyss needs a fundamental change in its marketing technique in order to make the product information reach customers completely.

Marketing is the only feature strategy that must be implemented in to bring the success of the product in the market. The basic marketing and advertising the product can lead as a competition in the market. Advertising helps in spreading product information and makes end users aware of the benefits of products and makes them desire to own such beneficial products. Without proper propaganda on its uses, a product cannot hope to see much profit in the market.

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