My MLM Dream Team

There’s so much confusion regarding network marketing leads generation. “Who do I talk to?” is the challenge everybody in network marketing is working on solving Yet, why is it that probably close to 95% – 99% of all MLM reps struggle with finding new people to talk to about their businesses?

While there are many ways to attract network marketing leads, some methods are more effective than others. For decades, the only way taught by most MLM companies was what we call the “warm market” techniques.

In today’s world, the entire industry of network marketing has been changed by the Internet. Let’s discuss your warm market first…

Generally, when you start with an MLM company, your upline sits you down and asks you to come up with a list of family, friends and associates. The idea is to contact these people either over the phone, through email or through letters in the mail. Since the theory is that you have credibility with these people, many of them will join you in business.

Now, this is where the breakdown occurs for the average person. Some people, such as doctors, attorneys, real estate agents, salespeople, etc have large and wonderful lists of people who look at them with a sense of credibility. Many others, though, don’t have this credibility with their warm market contacts.

So, what happens when this method is used for network marketing leads generation? For the majority of folks, four things can happen:

* Some people join and build with you
* Your family and friends have heard negative things about MLM and “throw up all over you” (destroying your belief that you can do this)
* Your family and friends are supportive but simply have no interest in MLM
* Your family and friends are supportive but simply don’t see you as a leader in business

When these methods for network marketing leads generation fail you, what is it that your upline says you should do next? They tell you to do things like ask those people who said no for referrals. That doesn’t work, so next your upline says to go out to the mall or supermarket and use the 3 foot rule…anyone within 3 feet of you is “game”…tell them all about your business.

Now, let me stop and say that I’m not saying the warm market doesn’t work! It does work for many people. The above methods work wonderfully for those people who have credibility OR are mentally ready to handle the rejection and move forward anyway.

All I’m saying is that I went out and looked for a better way for those people without quality warm markets who wanted to grow a network marketing business…and, in my opinion, FOUND IT!

What if, instead of prospecting to one person at a time, you could prospect to hundreds or thousands of people all at once? And, what if you could target the proper people already interested in building businesses and filter out the ones that don’t believe in MLM and think (in error) that it’s all a pyramid scheme?

When using the Internet for network marketing leads generation, a shift in thinking must take place in you. All of your company’s training is based on how to promote the company and its opportunity. It’s different online.

Online, rather than posting about how great of an opportunity you have, you must instead “lead” with YOU. The key here is to brand yourself first as a leader, someone your prospects can learn from. Once you’ve done this and are building a relationship person-to-person, you can then discuss your MLM opportunity…on the “backend”.

It’s all about how much value can you provide others. If another person can see that you can teach them network marketing leads generation techniques that actually work, they’ll join your MLM business and follow you…END OF STORY.

Your task is to learn all you can about the true MLM secrets. Now, understand that there are specific techniques that work well with network marketing when it comes to using article or video marketing, pay-per-click advertising, forum marketing, social media marketing, etc.

This is why I personally sought after a system that could easily teach me these methods and then make it easy to pass this knowledge on to my own downline. I encourage you to use an actual marketing system that will not only teach you all this through extensive and massive training, but also teach your downline the same (so you don’t have to!)…as well as provide you other streams of income in the process.

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Tags: prospecting