Network Marketing Lead Generation – The Best Way To Generate Leads In Network Marketing
Written by Me MLM-er on May 16th, 2010Network Marketing Lead Generation is of great importance for your home business, and also one of the most demanding things. 90% of all companies are still training their reps in warm market approaches, talking to friends and family, or to everyone within 3 feet. Don’t blame yourself if you are failing with this, these methods simply do not work any more.
The secret to network marketing lead generation is in finding the target market. This may surprise you. Lead generation in network marketing is mostly seen as finding opportunity leads. Looking for leads among established networkers is what everybody recommends, so where is the room market research?
However, lets no forget the alternative , and this is to generate leads for product users. The same method that is working to generate opportunity leads will also work for product user leads. And this makes sense because after all a business opportunity is itself a product. How find the right choice of leads? The answer to this is not difficult : Generate the leads that are most profitable for your business .
Let us now consider the cost and the return for both. Leads generated for the opportunity are looking to make money. Naturally, they expect to make money quickly, and will drop out if that does not happen. You will have only a small return, the signup fee plus a month or two of commission. You will do better with product users . These people are buying because they are motivated by the benefits of your product . They will stay with you as long as they see those benefits coming. Therefore, you can expect a higher return , and you will typically receive commissions for a year or longer. This works if your compensation plan gives you a reasonable commission rate for product sales, upward of 15%, even if people do not join your opportunity.
For success with customer leads, you need to do good market research. First, find your target market, a group of consumers with similar needs and desires They also need to be ready to spend money on it . This target market depends not so much on the product but rather on the benefit that you are marketing. For example, a nutritional product could have benefits both for increasing energy and for relieving insomnia. But you would not market both benefits at the same time, your target audiences are to different.
Generating customer leads from your target market then follows the same pattern as for generating opportunity leads. You begin to position yourself as an expert by publishing free information for your market, and collecting contact information at a simple lead capture page. When you begin building your network marketing business, you will find it much easier to establish your expertise for product related benefits than for your opportunity. This means less effort and lower lead cost.
Another advantage is that in your product user niche, you will have much less competition than in the crowded opportunity seeker market. This translates into lower lead cost and better conversion rates. To get optimal results, you need to test different versions for your marketing message. When you take the right approach , this will eventually generate consistent profits.
In summary, using customer leads and the right target market are the key for top results with network marketing lead generation.
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