My MLM Dream Team

Do you belong to the 98% of network marketers who are still cold calling or chasing friends and family? Are you struggling to get results and are people quitting in your organization?

One of the most common mistakes made in network marketing is to try to target everyone. You might already have heard that “Everyone is a prospect”, but this could not be further from the truth. What happens when you try to targeta very large audience with your network marketing strategies? Well, no one really feels that they are special, that you connect with them or that they can connect with your product or service, and that you are helping them solve their problems and addressing their specific concerns. And you will probably fail anyway because it is impossible to have one main focus when targeting a large audience.

Your market is the target on which you will focus all your marketing efforts. The market you are trying to reach are people with common characteristics that define them as a group. The more you know about a target market, the more precisely you can develop an efficient marketing strategy.

What you should definitely not do:
- targeting friends & family: they are not qualified prospects, they most probably do not care about your business, they usually have no prior marketing experience and you are basically loosing your time.
- cold calling or prospecting complete strangers: they don’t want to start any business of their own, and if they are open to the idea, it is highly probable that they are actually only looking for a job!

What do you have to do then? You have to find out what is your best target market. When you know what your target market is, you will be able to get into their minds, think the way that they think and you will know how to appropriately market to them.

Your #1 target market includes two groups of people:

1. Current network marketers, who have a business already. They are either having success, which is good for you because if they sign up with you they will have success as well, or they are struggling to sponsor other distributors, and you have a solution for them: they can use your mlm marketing system to learn how to market and build their business.

2. Former network marketers who want to come back to the industry.

Then you also have another target market that includes people doing their research and wanting to start a new business venture. When you approach this target market, keep in mind that anyone who has shown an interest in a home-based business opportunity has one key question: “what’s in it for me?”.
People are not that interested in knowing more about your business as such, what they want to know is how it can benefit them, how it will enable them to achieve their goals. Most of the time we actually always make our decisions on this basis, and everyone will be after special benefits.

This is a very important point that you need to understand about marketing to people who want to start their business; you are not trying to pitch your business opportunity and persuade your prospect of how great it is. Instead, what you want to do is answer the questions of your prospects, meet their needs and show them that your business opportunity can benefit them in some way. Again, you must show them what’s in it for them.

Once you target the right market, ask yourself the following question: are the marketing and prospecting methods you are currently using the best, the most professional and the most effective they can be so that you can sponsor people from your target market in your business? Is everything you do in your lead generation focused on showing prospects how it can benefit them and how it is going to work for them?

When you take these proper steps, have a clear marketing strategy that is centered on your target market, and use the appropriate attraction marketing techniques you will be successful. You will see that your prospects are people who are actually interested in your business opportunity and you will build a much more profitable and long-term business.

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Tags: MLM